Lebron James isn’t honoring the greatness of No. 23, but manipulating Michael Jordan’s marketing savvy. The changing of his jersey number as a nod to M.J.’s basketball career is a purely fictional cover story. It’s a tribute to Jordan all right, but more like a cynical ode to his business sense. James wants to grow his global brand and push product; flooding the market with a fresh jersey number does the job.
Between now and then, James ought to spare us the fantasy that moving from No. 23 to No. 6 is about anyone or anything else.
All about Michael?
This is all about Lebron.
Preach on Adrian.. preach on.
It's tough for me to admit it (because I often disagree with what he says), but Adrian Wojnarowski is one of my favorite sports writers. He always takes a strong, intelligent stance on matters and presents a fresh perspective. Wojnarowski is one of the few (Bill Simmons, JA Adande) that tackle more than just the physical aspects of sports. Sports to me is the most interesting when you understand the stories, the franchises, the legacies and the personalities behind the games. Kobe struggling to accept Lebron's "best player in the game" status, Lebron scouring for championships to substantiate a greatest-of-all-time discussion, Brett Favre seeking a second, third, and fourth chance to vindicate his legacy and leave on top, Adam Morrison scraping together a career after living life as a college idol (6 points today woo hoo!!). Arcs like these endear me to the characters. They elevate sports above merely winning. It's the journey and the development that really enraptures and makes the conclusion, even a forgone one, ever more satisfying.